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Scan n’ Stick
Objective
Year
2024
As a Rochester native, one of my favorite aspects of the city is the unique mural art scene. Despite the prominence of murals in Rochester, it has always seemed like a rather niche part of the culture, other than organizations like Wall Therapy. This experience aims to connect people to wall art culture, while also expanding the art scene of the greater Rochester area.
Prototyping, UI/UX
Figma, Illustrator
~4 Weeks
Medium
Tools
Duration
Scan n’ Stick is an interactive mobile sticker collecting game concept designed to connect users to the mural and wall art scene of the greater Rochester area and expand the Rochester art scene as a whole.
Solution
Scan n’ Stick motivates users to seek out and learn about Rochester murals via sticker collecting. Users can scan real murals to learn more about them in augmented reality, before collecting the murals as a virtual stickers. Users can also upload their own art and images as stickers to place around a virtual map, almost like a virtual tagging system.
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Sketches & Brainstorming
These early sketches developed concept, style, aesthetic, and the general layout of various screens,
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General Sketches
Wireframe Sketches
Concept Inspiration
Scan n’ Stick is derived from games like Pokèmon GO, where players physically move in the real world to move an avatar across a virtual map on their phone. Another important aspect is sticker collecting and posting, derived from applications like Figjam or Apple iMessage which allow you to share stickers.
In regards to Scan n’ Stick, real world murals and wall art will be displayed on the virtual map where they would be in the real world. Instead of Pokèmon, the collectables would be virtual stickers, obtained by tapping the virtual marker and scanning the real mural in AR.
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Aesthetic Inspiration
I aimed to incorporate an upbeat, urban style with wavy, heavily drop shadowed type indicative of murals in downtown Rochester, specifically those of civic artist Shawn Dunwoody.
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Competitive Analysis
Many Niantic Games. such as Pokèmon GO, Pikmin Bloom, and Monster Hunter Now do very well financially. Scan n’ Stick aims to create a similar experience, using a virtual map and augmented reality to create a fun mobile gaming expeirence, but with the added benefits of history, education, and art.
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User Personas
Here’s a look at a few different types of personalities and what they hope to gain out of Scan n’ Stick.
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Sandy Reeves
The Traveler
24 Years Old
College Student
Goals
Wants/Needs
Frustrations
Find fun “bite-sized” opportunities to do in the city
Connect with the city and get the most from her trip
An intuitive way to navigate within the city to not get lost
A fun way to engage and learn more about the city
Knowledge of interesting landmarks and artwork and how to find them
There is a lack of upfront and obvious things to do in the city
There is no easy way to learn about the artworks she sees
It can be confusing to navigate the city and find things to do
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Jamie Lachlan
The Artist
28 Years Old
Civic Artist
Goals
Wants/Needs
Frustrations
Present his art and share his work with the local community
Build himself a brand and recognizable style
A way for him to share art with his local community
A way for his art to spread throughout the local from person to person
An engaging way to contribute to Rochester’s art and mural scene
It is difficult to show his work in a way that is seen by the community
Finds it hard to fit in with the preexisting murals and artwork
Lacks budget and popularity for large mural installations
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Karly Yates
The Matriarch
54 Years Old
Nurse Practitioner
Goals
Wants/Needs
Frustrations
Find fun things to do in and engaging ways to experience her community
Introduce her kids to Rochester’s unique culture and history
A way to connect to the community that can be enjoyed by all ages
Something educational in a fun and engaging manner to invest her kids
A way to bond with her kids with something that they can all enjoy
Her kids seem uninterested in learning about the city history and culture
Sources of Rochester history do not appeal to younger demographics
Lack of family-oriented activities in downtown Rochester
User Flow
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Playable Prototype